“No”, how they did it in the 80s in Chile

No is a 2012 internationally co-produced drama film directed by Pablo Larraín. The film is based on the unpublished play El Plebiscito, written by Antonio Skármeta. Mexican actor Gael García Bernal plays René, an in-demand advertising man working in Chile in the late 1980s. The film captures the historical moment of advertising tactics in political campaigns as in the 1988 plebiscite, when the Chilean citizenry decided whether or not dictator Augusto Pinochet should stay in power for another eight years.

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